CEO Message

Nadab International exists to progress sports. But in recent years, we also face a broader challenge: to help protect sports itself.

Today, that’s why we’re thinking even bigger than delivering inspiration and innovation for athletes. To best serve future generations, we’re also bringing the best of Nadab International to respond to some of the most pressing challenges of our time.

NI  purpose is to unite the world through sports to create a healthy planet, active communities and an equal playing field for all. These are more than aspirations – they are foundational priorities that shape decisions across every aspect of our business.

This is the power of sport. Like so many other companies across the world working on this mission, I started this company because I believe in sport. I believe in sport’s capacity to transform lives and communities. And at a time when our society is more fragmented than ever, when polarization is wearing down our institutions and climate change is threatening our very survival, I believe in the power of sport to bring us together to change the world for the better.

Nowhere does that capacity for impact matter more urgently than with regard to our changing planet. When it comes to the growing climate emergency, the data is crystal clear – and so too are the voices of our athletes.  extreme weather conditions, those who work in sport see first-hand the damaging effects of climate change. This crisis is affecting the athletes we serve – not someday, but right now – and in turn compelling us to swiftly evolve our business.

If there is no planet, there is no sport. It is this understanding that drives the urgency of our commitment to sustainability and impact.

And we will continue to strive to bring sport to kids and communities everywhere by scaling more sustainable solutions that teams across NI are tirelessly developing every day. We will continue to innovate for all athletes everywhere to help ensure an equal playing field for all and to challenge existing systems while we drive toward a more circular future.

Like so much else at NI, it’s not enough to be in the game. At NI, We are on the track of progress and innovation. And as we challenge ourselves to always do better and think bigger, we can and will create the future we want to see.

Regards,

Nadab Shahzad

Founder & CEO